INQUEST
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Events and Campaigns
Family Campaigns
INQUEST has always recognised the importance of and worked alongside individual family campaigns for justice.
Family Campaigns page
INQUEST Speaks
INQUEST's co-directors are often invited to speak at conferences or to give training.
Click here if you would like a representative
of INQUEST to speak at your conference.
Joseph Scholes
Joseph was a 16 year old boy who died in a young offenders institution after state agencies failed to care for him properly. INQUEST is calling for a public inquiry into his death.
Read Joseph's story
Public inquiry call
Support the public inquiry
Read more about the case for a public inquiry
Read press release about the Judicial Review
The Campaign Against Prison Slavery
The Campaign Against Prison Slavery is a group set up to try to expose the reality of prison labour, how little of it teaches skills that can be used after release and which could help reduce the chances of re-offending. They also seek to expose the private companies that have contracts with prisons that are making huge profits using prisoner labour while the prisoners are paid pennies an hour, while any loses incurred by the prison industries contracts are covered by the tax payer.
The Campaign Against Prison Slavery
Asbo Concern
Launch of ASBO Concern
INQUEST chaired the launch meeting of Asbo Concern on April 7 2006, a campaigning alliance of organisations and individuals concerned about the use of anti-social behaviour orders.
Visit the ASBO Concern website
Read the ASBO Concern statement
Thursday, November 1, 2007
Thursday, October 4, 2007
Friday, September 21, 2007
Saturday, September 15, 2007
Everyone knows that marketing is essential to effectively communicate a business to its customers in order to sell more of its existing products, launch new products to the marketplace, and to maximise revenues and profits.
But creating a marketing plan that actually achieves those goals can seem a daunting and arduous task.
Here are some of the common mistakes business owners make when completing their marketing plans:
Mistake #1: Not targeting the right customers. Although many businesses "think" they know their customers, in many instances this is not the case. Not everyone wants your products, so it's a waste of time and money to attempt to target them all.
Mistake #2: Not understanding customer needs. The biggest element of marketing is to thoroughly understand what your potential customers actually want. Make mistakes here, and you'll develop a product people don't want - and your sales will be minimal.
Mistake #3: Customers not knowing about your product. So you know what your customers want and you have developed the perfect product or service, but ensuring your customers and prospects know about it is of course elementary. So many companies use the wrong communication channels and fail to let their target customers know that their product is available.
Mistake #4: Poor communication messages. The actual words you use in your marketing messages are crucial. Not just what you write but the way your write them. Everyone knows that only benefits sell and not features - but extracting the benefits that are going to turn your prospects into paying customers is perhaps the hardest part of marketing.
Mistake #5: Over ambitious projections. Everyone thinks their new products will grow exponentially in the first 12 months but in reality this is rarely the case. Your marketing plan must show a realistic path to profitability that proves your actual revenues and profits are comparable with your written plan.
Mistake #6: An inability to sell your plan. Having a consultant prepare your plan may save you a headache, but it is you who needs to explain to your sponsors every question they have about your plan. You need to understand everything that is written in your plan.
How To Ensure You Don't Make Those Mistakes
.... Use This Already Complete Marketing Plan
You can now complete your Retail marketing plan in the knowledge that you won't make any of the mistakes above.
You can download a fully completed Retail marketing plan right now and simply tailor it for your own business.
By using this already completed plan you...
Save time and money because you can start your own plan right now based directly on an industry standard and complete marketing plan
Immediately see the exact contents required in your own marketing plan
Properly present your plan in the exact format professionals prefer and support for approval and for any finance you may be seeking
Learn profit attracting strategies from a plan specifically developed for a real Retail business
Accelerate your own plan completion by simply customising this Microsoft Word professional plan for your own business
Start your marketing plan immediately because you can access and download this plan online right now
"I Completed My Marketing Plan
In Less Than 24 Hours"
"I needed to put together a marketing plan quickly.
The plan was specific to my industry, so it was easy for me to edit and personalise. This saved me time and meant I could get the plan in front of my sponsors within 24 hours."
James Squires
Written By A Leading Marketing Expert
This Retail Marketing Plan has been written exclusively for Teneric Marketing Ltd by Peter Hale, one of the UK's leading marketing planning experts.
Peter, a Qualified Member of the Institute of Marketing, is the former Global Marketing Director for DHL and now assists small business owners maximise their full profit potential through effective marketing strategies.
He has written this plan specifically for a Retail Business to plan and market the business for the next three years. This plan, together with his professional business marketing wizard tools, can be downloaded online right now.
What's Included In This Retail Marketing Plan ?
Comprehensive Financials
Three years sales, costs and profit projections
Forecasts are by product
Required investment costs
Sales and Marketing
The products and services to be offered
Market background and research
Pricing and margin strategy
Required sales by product to reach profit objectives
Specific target customer groups and demographics
A full comprehensive marketing communications plan
People Management
Management team and staffing levels
Recruitment and cost plan
Owners' background
Objectives and Plans
Mission statement and strategy
SWOT analysis planning
Specific actions plans for the next 12 months
Professional and 100% Customisable Format
Packaged in the format banks prefer
100% editable Microsoft Word document
Easily adapt the plan for your own Retail business
Who Is This Retail Marketing Plan For ?
Retail Start-ups:
If you are thinking of starting a new Retail business then you need to finalise your marketing plan before you start your business.
This will enable you to know precisely what you need to sell in order to hit your profit objectives. Get the knowledge you have down on paper and you'll be able to see what it takes to maximise your financial results.
Retail Businesses Needing Finance:
Every bank will require a business and marketing plan before they even entertain the idea of lending finance. What if you could go to your bank with your business and marketing plan already written?
You'll be confident of your plans and financial projections and your bank manager will be inspired by your business acumen. You're more likely to receive funding if you prepare in advance.
Frustrated Retail Business Owners:
If your Retail business is not performing to your high expectations then re-planning your business objectives and marketing plans will help improve your results.
This will highlight new customer and market opportunities and provide renewed focus to generate additional profits. We've made this an easy and straight forward task for you with this marketing plan package.
Experienced Retail Business Owners:
It doesn't matter how many years you have been in business, once you've gone through this Retail Marketing Plan and learned how to improve customer targeting, you'll be able to improve your profits and build your business even further.
Free Professional Support Always Available
If you need any additional help with your Retail marketing plan our experienced business experts are on hand 7 days a week, to provide prompt unlimited professional advice to any questions you may have, via our free online business forums.
No other marketing planning company offers this essential free online advice service.
link
But creating a marketing plan that actually achieves those goals can seem a daunting and arduous task.
Here are some of the common mistakes business owners make when completing their marketing plans:
Mistake #1: Not targeting the right customers. Although many businesses "think" they know their customers, in many instances this is not the case. Not everyone wants your products, so it's a waste of time and money to attempt to target them all.
Mistake #2: Not understanding customer needs. The biggest element of marketing is to thoroughly understand what your potential customers actually want. Make mistakes here, and you'll develop a product people don't want - and your sales will be minimal.
Mistake #3: Customers not knowing about your product. So you know what your customers want and you have developed the perfect product or service, but ensuring your customers and prospects know about it is of course elementary. So many companies use the wrong communication channels and fail to let their target customers know that their product is available.
Mistake #4: Poor communication messages. The actual words you use in your marketing messages are crucial. Not just what you write but the way your write them. Everyone knows that only benefits sell and not features - but extracting the benefits that are going to turn your prospects into paying customers is perhaps the hardest part of marketing.
Mistake #5: Over ambitious projections. Everyone thinks their new products will grow exponentially in the first 12 months but in reality this is rarely the case. Your marketing plan must show a realistic path to profitability that proves your actual revenues and profits are comparable with your written plan.
Mistake #6: An inability to sell your plan. Having a consultant prepare your plan may save you a headache, but it is you who needs to explain to your sponsors every question they have about your plan. You need to understand everything that is written in your plan.
How To Ensure You Don't Make Those Mistakes
.... Use This Already Complete Marketing Plan
You can now complete your Retail marketing plan in the knowledge that you won't make any of the mistakes above.
You can download a fully completed Retail marketing plan right now and simply tailor it for your own business.
By using this already completed plan you...
Save time and money because you can start your own plan right now based directly on an industry standard and complete marketing plan
Immediately see the exact contents required in your own marketing plan
Properly present your plan in the exact format professionals prefer and support for approval and for any finance you may be seeking
Learn profit attracting strategies from a plan specifically developed for a real Retail business
Accelerate your own plan completion by simply customising this Microsoft Word professional plan for your own business
Start your marketing plan immediately because you can access and download this plan online right now
"I Completed My Marketing Plan
In Less Than 24 Hours"
"I needed to put together a marketing plan quickly.
The plan was specific to my industry, so it was easy for me to edit and personalise. This saved me time and meant I could get the plan in front of my sponsors within 24 hours."
James Squires
Written By A Leading Marketing Expert
This Retail Marketing Plan has been written exclusively for Teneric Marketing Ltd by Peter Hale, one of the UK's leading marketing planning experts.
Peter, a Qualified Member of the Institute of Marketing, is the former Global Marketing Director for DHL and now assists small business owners maximise their full profit potential through effective marketing strategies.
He has written this plan specifically for a Retail Business to plan and market the business for the next three years. This plan, together with his professional business marketing wizard tools, can be downloaded online right now.
What's Included In This Retail Marketing Plan ?
Comprehensive Financials
Three years sales, costs and profit projections
Forecasts are by product
Required investment costs
Sales and Marketing
The products and services to be offered
Market background and research
Pricing and margin strategy
Required sales by product to reach profit objectives
Specific target customer groups and demographics
A full comprehensive marketing communications plan
People Management
Management team and staffing levels
Recruitment and cost plan
Owners' background
Objectives and Plans
Mission statement and strategy
SWOT analysis planning
Specific actions plans for the next 12 months
Professional and 100% Customisable Format
Packaged in the format banks prefer
100% editable Microsoft Word document
Easily adapt the plan for your own Retail business
Who Is This Retail Marketing Plan For ?
Retail Start-ups:
If you are thinking of starting a new Retail business then you need to finalise your marketing plan before you start your business.
This will enable you to know precisely what you need to sell in order to hit your profit objectives. Get the knowledge you have down on paper and you'll be able to see what it takes to maximise your financial results.
Retail Businesses Needing Finance:
Every bank will require a business and marketing plan before they even entertain the idea of lending finance. What if you could go to your bank with your business and marketing plan already written?
You'll be confident of your plans and financial projections and your bank manager will be inspired by your business acumen. You're more likely to receive funding if you prepare in advance.
Frustrated Retail Business Owners:
If your Retail business is not performing to your high expectations then re-planning your business objectives and marketing plans will help improve your results.
This will highlight new customer and market opportunities and provide renewed focus to generate additional profits. We've made this an easy and straight forward task for you with this marketing plan package.
Experienced Retail Business Owners:
It doesn't matter how many years you have been in business, once you've gone through this Retail Marketing Plan and learned how to improve customer targeting, you'll be able to improve your profits and build your business even further.
Free Professional Support Always Available
If you need any additional help with your Retail marketing plan our experienced business experts are on hand 7 days a week, to provide prompt unlimited professional advice to any questions you may have, via our free online business forums.
No other marketing planning company offers this essential free online advice service.
link
Tuesday, September 4, 2007
campaigning theory
A problem exists or an opportunity exists and the group has to make a decision on the best way to maximise its aims. sports day and need a plan for who does what for the class.
1 no plan - objective not strived for let alone obtained
2 person with plan (fails to disclose) - objective not strived for let alone acheived
3 person with plan discloses partially - plan rejected, - plan implementation limited and group fails to achieve objective
4 person with plan discloses fully to few (no leader among) - plan implemented partially objective not achieved or rejected as no majority
5 persons with plan disclose fully to all /majority - plan accepted and implemented
important factors for implementation QF's
Timely rejigging of plan to take obstacles into account
Qualilty of implementation of plan (letter 1 -100%) spirit (1-100%)
Aim becoming redundant sporst day cancelled
6 persons with plan differing plans one better than other
skill at disseminating to whole populace
clearly
understanding alternative proposal
cost benefit analysis calcualtion proficiencey
cost benefit presentation result
integrity
capability of managing QIF's
evaluation of others ability to manage qf's
presentation of QF's deliverability
integrity
to follow
different ways to compete that are not good
what about the search for the best solution which may be outside of the current planners ideas
ie politics and is either got the best plan for the government of the country and what exactly are the best aims for the country
1 no plan - objective not strived for let alone obtained
2 person with plan (fails to disclose) - objective not strived for let alone acheived
3 person with plan discloses partially - plan rejected, - plan implementation limited and group fails to achieve objective
4 person with plan discloses fully to few (no leader among) - plan implemented partially objective not achieved or rejected as no majority
5 persons with plan disclose fully to all /majority - plan accepted and implemented
important factors for implementation QF's
Timely rejigging of plan to take obstacles into account
Qualilty of implementation of plan (letter 1 -100%) spirit (1-100%)
Aim becoming redundant sporst day cancelled
6 persons with plan differing plans one better than other
skill at disseminating to whole populace
clearly
understanding alternative proposal
cost benefit analysis calcualtion proficiencey
cost benefit presentation result
integrity
capability of managing QIF's
evaluation of others ability to manage qf's
presentation of QF's deliverability
integrity
to follow
different ways to compete that are not good
what about the search for the best solution which may be outside of the current planners ideas
ie politics and is either got the best plan for the government of the country and what exactly are the best aims for the country
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